Have Pelotons Become Coat Racks?

Even after spending $2000 on a bike and hiring celebrity trainers they couldn’t keep people wanting to workout at home alone.

Peloton, the company behind the at-home exercise bike that was all the craze at the beginning of the pandemic is losing steam… and fast.

Peloton’s missed revenue targets all year and sales for its bikes and treadmills fell 17% annually. The company was forced to cut its annual revenue forecast by up to $1 billion.
Even customers who already have the company’s products are starting to use them more as coat racks than ever before.

Peloton subscribers finished an average of 16.6 workouts/month last quarter, compared to 20.7 last year.

Yes, they capture your workout data.

So people are working out less frequently at home than they did before.

Meanwhile, the fitness studios are seeing a huge rebound in revenue from last year.

Believe it or not, people seem to be missing the gym and it offers some type of personal as opposed to digital accountability.
The takeaway?

Pelotons, FitBits and home fitness equipment are great.  But, there is no measurable accountability to a product.

Real accountability must come from a person.

For example, a parent, a teacher, a coach etc.As we go into the holidays, it’s important to have a plan with accountability.

According to the New England Journal of Medicine, the average weight GAIN between Thanksgiving and the New Year is 5-pounds for women and 7-pounds for men.

Our average weight LOSS during that same period is 1.7.

Don’t wait for January  – continue your strategy and accountability

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